I am rarely passionate about a clothing line. In fact, I tend to generally switch loyalties as frequently as I switch television channels. Yet one company has truly captured my attention, my loyalty and garnered many positive online reviews from me.
That brand is Fabletics. I’m sure you’ve heard of it. It has grown from a tiny start up to a mega brand led by actress and fitness model Kate Hudson. They have seen 200% growth since the founding of the company and have over $250 million in sales. Fabletics is a game changer in athletic wear for women. A few years ago the options were bland, simple black, grey or white were the only options and the higher quality clothes were way overpriced.
Fabletics entered the game and changed all that, offering fun and trendy options that were actually stylish, high quality and with different trends for different style preferences. Since then Fabletics has leveraged the power of crowdsourcing to take their brand to the next level.
Fabletics is wise to the power of digital and has been since the beginning. A recent study showed that in today’s digital age 84% of people truly trust an online review equally to a recommendation from a personal connection. This has been steadily increasing over the past years.
The truth is, there are more options to review a brand or company online than ever and if people are trusting in those reviews it is an amazing strategy to gain new customers. Fabletics knows this and their parent company, TechStyle Group LLC, leverages the power of the crowd to gain positive reviews. In this way, they are committing to being loyal and transparent to customers through the power of online reviews.
This isn’t a simple tactic. Brands must be of truly good quality to garner independent positive reviews from thousands of people. Fabletics has over a million subscribers to its monthly online subscription of athletic wear and Fabletics takes pride in offering a product that is of the highest quality and at a good price. They offer the highest customer service and simple exchange policy. For those reasons they garner wonderful online reviews that encourage more and more people to become loyal customers.
Behind Fabletics is the beloved actress Kate Hudson. She is known throughout the world as one of America’s sweethearts. Yet, many people don’t know that she isn’t just the spokes person for Fabletics, she is truly a leader and manager of the company. Kate Hudson shared that she would never stand behind or speak for a company she wouldn’t personally use and didn’t believe in. She is an active person and wears Fabletics clothing herself.
She believes that every woman should be able to feel and look great when working out and that fitness clothing shouldn’t just adhere to one look. For her, Fabletics is a means for women to express themselves and have confidence when doing whatever type of fitness activity they enjoy.
If you haven’t looked at Fabletics yet, you can visit their website and take the online Lifestyle Quiz to determine your look and style.
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