Bernard Chua And The Proof Of Success Of The Direct Selling Industry

It’s easy to criticize from afar the success of others. People are often quick to point out the dreams of others as nothing but fantasy not rooted in the real world. And when success that comes to others might seem to be such a natural fit, this is even more apt to be put down as a fluke, or a coincidence.

In the business arena of direct sales, often referred to as multi-level marketing or network marketing, these criticisms can take on decidedly harsh tones that are meant to dissuade others from even believing success is possible. Just don’t tell that to Bernardo Chua.

According to The Street, Bernardo Chua (affectionately known as “Bernie”) began his career in the Philippines working with Mr. Leow Soon Seng at Gano Excel in Malaysia. Starting with just a few distributors Bernardo Chua was able to help the company grow rapidly enough to expand into Hong Kong, Canada and also the United States, where he would also move to California in 2003 and become president of Gano Excel USA.

But Bernardo soon recognized a problem with Gano Excel, a good product and business model is not a guarantee of continued and consistent rising success.

Bringing with him the “magic” of Ganoderma Lucidium, an Asian mushroom known as the “King of Herbs”, he decided to focus his new company on coffee and tea products with Ganoderma as the centerpiece of the marketing strategy.

Starting in a small office in Canada but dreaming ever big Bernie grew his company in just 5 years into being the 55th largest direct selling company in the world, as named by Direct Selling News in 2012. His direct selling marketing techniques have helped his company continue to expand into new markets that now include more than 35 countries and more than a million distributors worldwide.

These amazing accomplishments have earned him and Organo Gold many prestigious wards that include, most recently, the notable Dangal ng Bayan award for Business and Industry in 2014.

  1. Willy Wiconson left a comment on February 14, 2017 at 9:36 am

    A good company must be able to expand with the ebb and flow of the business climate around it, so Bernardo left Gano excel to start his own company in 2008, Organo Gold. There are are lot of things that could do make Organo Gold popular.

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