If Desiree was an English word to mean the one to be desired, then Desiree Perez is living up to her name. Artists who want to develop their talents and also make their art earn art- some money should desire to work with her.Perez is a successful executive, the lioness in the music industry negotiation dens for artists like Shawn Jay-Z Carter, Rihanna, Shakira, Big Sean, Meek Mill among other artists. This is because she is charismatic, tough, confident, brilliant and no-nonsense.
Roc Nation, Jay-Z’s music empire, established in 2008 stands among the best and Desiree Perez has been its backbone. It deals with artist talent management, brand building, brand management, music publishing and promotions, concert and tour promotions and working with technology, fashion and other industries to promote the industry’s brand and the artist’s brands. Desiree has once negotiated a 150 million deal with Live Nation for Roc Nation, and the deal was renewed for ten years. She is among the crème de la crème contract managers.
Juan Perez, her husband, runs the Roc Nation Sports, Carter’s other business company which has developed sports talents such as Miguel Cotto and Andre Word. Juan and Desiree Perez are among the Hova Circle, a circle of influencers and investors in the music and entertainment industry.Desiree is worth more than the million dollar contracts and stars she develops, as evidenced by her successes. Artistes and people seeking to develop their talents and reputation and also make their talents earn money through related businesses should seek to have experts who make numerous business decisions and recommendations to ensure successful and profitable events. She is behind the scene and runs the show for her clients but is okay with her, not getting the credit, if the clients are satisfied, so is she.